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Richard A. Sheff, MD, CMSL, Chairman and Executive Director
Dr. Sheff is the chairman and executive director of The Greeley Company with over 25 years of healthcare management and leadership experience. With a distinctive combination of medical, healthcare and management acumen, Sheff develops tailored and valued solutions to the unique needs of physicians and hospitals. He has consulted, authored, and lectured on a wide-range of healthcare management and leadership issues and topics including governance, hospital and medical staff performance improvement, managing poor quality and disruptive physicians, patient safety and error reduction, credentialing, medical staff effectiveness and redesign, medical staff leadership development, strategic planning, and regulatory compliance.
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Steven W. Bryant, Vice President and Managing Director
Mr. Bryant serves as vice president and managing director for The Greeley Company with over 20 years of experience in healthcare management and leadership. He is a strong proponent of the principle that hospitals and physicians should never do anything just to meet an accreditation standard. Instead, he helps them do the right thing to give great care to patients and run a great hospital, and let regulatory compliance be a byproduct. Bryant is a popular speaker and author with particular expertise in continuous survey readiness, using the accreditation process to improve quality, finding maximum flexibility in Joint Commission, CMS and other standards, and helping physicians understand and get value out of the accreditation process.
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Maureen Conners Potter, Vice President, International Services
Ms. Connors Potter, former executive director for International Accreditation at the Joint Commission International (JCI), has joined The Greeley Company as Vice President for International Services. Ms. Potter will lead delivery of HCPro's products and Greeley consulting services including development and distribution of publications, information, education, training, and consulting to the global market. Ms. Potter has worked in healthcare for more than 30 years, including more than 20 years in various leadership roles with the U.S. Army Medical Department. She retired as a Lt. Colonel. Most recently, she was Managing Director for Magellan Health Services, the leading diversified specialty health care management organization in the US, where she was responsible for product oversight of the integrated disease management programs including behavioral health and chronic diseases.
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Albert L. Fritz, MHA, Senior Consultant
Mr. Fritz serves as a senior consultant for The Greeley Company. He brings 25 years of experience in healthcare management and leadership to his work with physicians and hospitals across the nation. Mr. Fritz applies his wide experience in hospital administration and working with medical staffs to help physicians and hospitals develop customized solutions to their unique needs and objectives. He has particular expertise in bylaws, medical staff effectiveness, working with hospital systems and helping hospital CEOs and physician leaders navigate difficult medical staff challenges. Mr. Fritz consults and lectures on a wide range of medical staff and healthcare management issues including credentialing and privileging, medical staff effectiveness, medical staff leadership, medical staff integration and mergers, quality improvement, and Board/Senior Management/Medical Staff relations. He is a member of the faculty of the American College of Physician Executives and a Diplomat in the American College of Healthcare Executives.
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Robert J. Marder, MD, CMSL, Vice President
Dr. Marder serves as vice president at The Greeley Company. He brings over 25 years of healthcare leadership and management experience to his work with physicians, hospitals and healthcare organizations across the country. Dr. Marder's many roles in senior hospital medical administration and operations management in academic and community hospital settings make him uniquely qualified to assist physicians and hospitals develop solutions for complex medical staff and hospital performance issues. He has consulted, authored, and presented on a wide-range of healthcare leadership issues including effective and efficient peer review, physician performance measurement and improvement, hospital quality measurement systems and performance improvement, patient safety/error reduction, and utilization management.
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William K. Cors, MD, MMM, CMSL, Vice President, Medical Staff Services
Dr. Cors is an experienced physician executive with a background that includes fifteen years of clinical practice and over twelve years of executive hospital/health system management experience and experience as a healthcare consultant. He currently serves as the vice president of medical staff services for The Greeley Company, a division of HCPro, Inc. in Marblehead, Massachusetts. This position involves overall operational responsibility for the national medical staff consulting practice. Dr. Cors has extensive experience in all facets of medical staff affairs, operations and development. His primary areas of expertise include strategic alignment of medical staff and hospital leadership and governance; credentialing, privileging and peer review; clinical resource management; improvement of quality of care and patient safety; public accountability preparedness; and management of medical staff conflicts, change and disruptive behavior. In addition, he has wide experience in medical staff documents and regulatory accreditation.
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Sharon Courage, RN, MPH, Vice President, Hospital Services
Ms. Courage serves as vice president of hospital services and a senior consultant with The Greeley Company. She brings over 20 years of healthcare experience to her work assisting clients with the development and implementation of a variety of healthcare programs including quality management, patient safety, care/case management, risk management, and medical and cost management processes. Ms. Courage is also conversant in The Joint Commission standards and assists organizations with the assessment of current compliance and the development of processes to meet standards.
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Lisa Eddy, RN, CPHQ, Senior Consultant
Mrs. Eddy is one of Greeley’s senior consultants and brings over 20 years experience in Joint Commission, CMS, HFAP and NCQA accreditation and certification. Mrs. Eddy’s background in nursing administration, quality and risk management allows her to apply real world healthcare knowledge to the challenges of meeting regulatory requirements. She specializes in preparing organizations for accreditation and implementing solution-based, continuous accreditation readiness programs. In addition to her role as senior advisor to many Greeley Center for Healthcare Accreditation clients, she is instrumental in facilitation of implementation strategies for performance improvement and quality management systems. Mrs. Eddy is also heavily involved in Greeley’s practice of helping organizations facing post survey adverse action and/or CMS decertification, successfully clarify requirements for improvement and develop CMS action plans.
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Donna Goestenkors, CPMSM, Consultant
Ms. Goestenkors, CPMSM, is a consultant with The Greeley Company, specializing in credentialing and privileging. She brings over 30 years of credentialing and accreditation experience to her work with hospitals, medical staff offices, healthcare systems, credentials committees, health plans, medical groups, bylaws committees, and credentials verification organizations nationwide. Ms. Goestenkors applies her management experience to help clients develop solutions to their unique needs and challenges. She has particular expertise in Joint Commission and CMS standards compliance, bylaws, rules and regulations, staffing, credentialing, clinical privileging, MSO operations, budget compliance, and technology improvements. She also advises clients in leadership, office policies, procedures and best practices.
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Mary J. Hoppa, MD, MBA, CMSL, Senior Consultant
Dr. Hoppa serves as a senior physician consultant at The Greeley Company. She brings over 15 years of healthcare leadership and management experience to her work with physicians, hospitals, and healthcare organizations across the country. Dr. Hoppa's roles in hospital administration and medical staff leadership in academic and community hospital settings make her uniquely qualified to assist physicians and medical centers develop effective solutions to their most significant challenges. She has an expertise in quality, peer review, regulatory, risk management, credentialing, infection control, medical records, operational re-engineering, and care coordination.
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Brad Keyes, CHSP, Consultant
Mr. Keyes is a safety engineer and consultant to healthcare organizations. His expertise lies in the Management of the Environment of Care, development of leadership effectiveness and efficiency in work processes. This work focuses on Life Safety issues, assessing an organization's preparedness for survey, evaluating processes in achieving preparedness, and guiding organizations towards compliance. Mr. Keyes' clients have included insurance underwriter groups, hospitals, ambulatory care centers, and large integrated systems across the country. He has been effective in training large groups as well as meeting one-on-one with healthcare leaders. This work has involved organizational assessment; management training; the ongoing coaching of task groups; and extensive, one-on-one coaching of facility leaders. He presents at national seminars and at audio-conferences.
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Barbara LeTourneau, MD, MBA, FACPE, FACEP, Consultant
Dr. LeTourneau serves as a consultant for The Greeley Company. She brings over 25 years of clinical and administrative experiences to her work with physicians and hospitals nationwide. Dr. LeTourneau's many roles in senior medical administration positions make her qualified to help physicians and hospitals develop solutions to their most challenging problems. She has consulted, authored, and presented on a wide-range of healthcare management topics including medical staff affairs, medical staff structure and bylaws redesign, physician discipline, infrastructure design and implementation, work process and social system redesign, medical policy, physician performance evaluation, credentialing, and quality and performance management.
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Steven MacArthur, Consultant
Mr. MacArthur is a consultant for The Greeley Company. He brings 30 years of healthcare management and consulting to his work with hospitals, physician offices, and ambulatory care facilities across the country. Mr. MacArthur applies his management and safety experiences to help healthcare providers develop common sense solutions to their unique problems. He provides consultation and interim staffing solutions in the areas of accreditation, regulatory compliance, on-site safety assessment and education programs, survey preparation for safety leaders, and the development of comprehensive programs related to the healthcare environment.
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Claude (Bud) Pate, REHS, Vice President, Content and Development
Mr. Pate serves as vice president for content and development at The Greeley Company. He is a nationally recognized expert in patient flow and in hospital and health system regulation and accreditation with over 25 years experience in high profile problem solving. Mr. Pate's patient flow work brings him to institutions and podiums across the country to solve one of healthcare's most daunting challenges: how to reliably and consistently bring patients into contact with emergency providers and how to quickly find an inpatient bed for admitted patients. In the regulatory world, Mr. Pate has an unmatched track record for consultation under fire, helping institutions avoid adverse accreditation and certification actions while simplifying the challenge of ongoing compliance.
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Patricia Pejakovich, RN, BSN, MPA, CPHQ, Senior Consultant
Ms. Pejakovich is a senior consultant with The Greeley Company. She brings over 25 years of management experience to her work with healthcare organizations across the nation. Ms. Pejakovich applies leadership and nursing experiences to help hospitals and medical staffs develop solutions to their toughest problems. She has a particular expertise in accreditation standards and regulatory compliance. Ms. Pejakovich has consulted on utilization management, credentialing, data management and design, hospital and medical staff quality improvement (QI) processes, forms, documents, tools and reports to support improvement activities, infection control, organizational readiness for survey, policy and procedure development, and employee orientation and competency assessments.
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Sally Pelletier, CPMSM, CPCS, Senior Consultant
Ms. Pelletier serves as a senior consultant for The Greeley Company. She brings more than 16 years of credentialing and privileging experience to her work with medical staff leaders and medical service professionals across the nation. Ms. Pelletier advises in the areas of criteria based core privileging, medical staff office assessments and medical staff services management. In 2004, she began consulting with The Greeley Company with the goal of providing professional guidance to healthcare entities through consulting services with a commitment to excellence. She writes a bi-monthly e-newsletter article for Credentialing and Privileging Advisor and also serves as a credentialing and privileging resource for The Greeley Company’s parent company, healthcare media specialist HCPro, Inc. Ms Pelletier is a managing editor for Briefings on Credentialing and has coauthored several books including – Core Privileges for AHPs, The FPPE Toolbox, Converting to Core Privileging: Ten Essential Steps, and Core Privileges for Physicians, Fourth Edition, also published by HCPro.
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Ken Rohde, Senior Consultant
Mr. Rohde is a senior consultant for The Greeley Company with over 25 years of experience in quality management. His roles in performance improvement and project management make him uniquely qualified to assist medical staffs and hospital leaders develop solutions to their toughest challenges. He instructs, speaks, and consults in the areas of error reduction strategies, root cause analysis, improving performance through process simplification, error reduction through effective procedure writing, apparent cause analysis, engineering effectiveness and error reduction, failure modes and effects analysis, effective data collection, analysis and trending, patient safety evaluation and improvement, change management, corrective action program evaluation and redesign, human performance evaluations, and procedure error reduction. Mr. Rohde also specializes in technology-based approaches to preventing human errors.
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Mark A. Smith, MD, MBA, CMSL, Director, Credentialing and Privileging Services
Dr. Smith serves as the director of credentialing and privileging services and a senior consultant for The Greeley Company. He brings 25 years of clinical practice and hospital management experiences to his work with physicians and hospitals across the United States. Dr. Smith's clinical practice as a surgeon and multiple roles in senior hospital administration make him uniquely qualified to assist Greeley clients develop solutions to their complex staffing and managerial problems. Dr. Smith has an expertise in peer review, focused professional practice evaluation and criteria based privileging.
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Marla Smith, MHSA, Consultant
Ms. Smith serves as a consultant for The Greeley Company. Her areas of expertise are in medical staff and nursing peer review, medical and hospital quality performance improvement, and physician and hospital based data analysis. Ms. Smith works closely with clients during the assessment and redesign process of medical staff and hospital quality programs. She assisted in the design and development of The Greeley Company's Peer Review Case Tracking and Physician Profile Reporter databases and works with clients in the implementation and training phases for both programs.
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Brenda Summers, MBA/MHA, MSN, RN, CNAA-BC, Senior Consultant
Ms. Summers serves as a senior consultant for The Greeley Company, focusing in the area of accreditation and regulatory compliance. She brings more than 16 years of experience in healthcare leadership to her work with healthcare centers across the country. Ms. Summers applies her years of healthcare leadership, clinical, and regulatory expertise to help our clients understand and meet accreditation standards and compliance expectations. Her in-depth understanding of organizational dynamics and the nature of change, even in times of turbulence, allows her to bring a realistic approach to organizational problem solving and strategic and operational process design.
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WendySue Woods, RN, MHSA, Senior Consultant
Ms. Woods is a senior consultant for The Greeley Company. She brings over 15 years of healthcare experience to her work with hospitals and healthcare centers across the nation. Ms. Woods applies her administrative and nursing experiences to help medical facilities and staffs develop solutions to their toughest problems. She has designed customer satisfaction programs that have resulted in increased annual scores and greater market share. Her varied experience and ability to understand compliance, process improvement strategies, and their implications across all levels and perspectives brings a comprehensive and realistic approach to re-engineering and regulatory compliance. She has particular expertise in accreditation standards, regulatory/risk management compliance, and process improvement strategies. Ms. Woods also consults in all areas of The Joint Commission accreditation, medical staff leadership, quality management, customer service, and staff education programs.
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