The CMO/VPMA Retreat

The CMO/VPMA Retreat

How to Succeed in the Toughest Job In Healthcare

Think strategically. Act effectively. Avoid the land mines.

If you are a CMO or VPMA or are considering this role, join us for The CMO/VPMA Retreat: How to Succeed in the Toughest Job in Healthcare, designed to provide you with new, high-level management skills and knowledge, realistic perspectives on the role of CMO/VPMA, and the peer-to-peer networking that are all necessary for you to excel in your challenging position. This interactive retreat spans two half-days that will cover advanced management techniques to assist CMOs/VPMAs in resolving the challenges that arise from having one foot in the hospital management world and one foot in the clinical world.

The CMO/VPMA Retreat is an additional seminar that immediately follows the other seminars. It runs from 12:30 to 4:30 p.m. on Saturday and from 7:00 a.m. to 11:00 a.m. on Sunday. This schedule allows participants to add this seminar to one of the other seminars offered and, with a noontime adjournment on Sunday, offers ample time for travel home for most participants. For those of you already attending one of the other seminars, we hope you will consider staying an extra day to join us for this program!

HOW TO REGISTER

The CMO/VPMA Retreat is $649 per attendee when added to another seminar or $1,195 as a standalone program. Registration includes:

  • All educational sessions
  • Detailed course materials
  • Grab-and-go lunch at 12:30 p.m. on Saturday, in the meeting room
  • Continental breakfast on Sunday from 6:00 a.m. to 7:00 a.m.
  • CE/CME credit

Upcoming dates and locations

Call our seminars division at (800) 807-9819 to register or learn more information about upcoming seminars, team pricing and other special offers, as well as hotel and other information. Or you may simply click the appropriate links below.

BENEFITS

  • Learn strategies for exercising power and influence in the absence of authority
  • Understand the spheres of control, influence, and interest of the physician executive regarding employed physician performance and conduct
  • Identify practical approaches to addressing performance and conduct issues with employed physicians
  • Effectively manage conflicts between employed and private practice physicians
  • Identify strategies for dealing with challenges in which the CMO/VPMA does not see eye-to-eye with the CEO
  • Proactively manage disagreements regarding significant executive team decisions
  • Rebuild trust between physicians and the hospital

Solving medical staff problems is never an accident. It is always the result of high intention, sincere effort, intelligent direction and skillful execution. It represents the wise choice of many alternatives.—Adapted from John Ruskin, Scientist, Writer, Philosopher

AGENDA

Day One (Afternoon only: 12:30 to 4:30 PM)
12:30 PM to 4:30 PM, with a break at 2:30 PM: SEMINAR SESSION The Unique Challenges of the CMO/VPMA Role

  • Case Study #1: The CMO Role and Physician Employment: The employed physician group is losing $140,000/physician/year. The employed physicians were automatically signed up to participate in the hospital’s ACO, but have not bought into making needed changes in patient care. The primary care employed physicians have set up patient-centered medical homes with little impact on patient outcomes or costs. And several employed physicians have recently left for other positions because they were unhappy with how management was running their practices. Even though the employed physicians don’t report directly to you, the governing board, with the tacit support of the CEO, has turned to you as CMO with a simple, mission-critical directive: “Fix the employed docs!” Now what?
  • Case Study #2: Clinical Integration as a Moving Target: You recognize that your hospital and medical staff will not succeed unless they find ways to improve quality and reduce costs at the same time—at a pace and magnitude you are not achieving today. Your organization has launched several clinical integration initiatives, including projects to reduce CHF and COPD readmissions, a clinically integrated network for commercial and Medicaid contracts, and service line co-management agreements. You are also in the early stages of developing your first bundled payment arrangements. Other than some improvement in readmission rates, none of these initiatives is going particularly well right now. You were too busy to take a leading role in the launch of all of these initiatives when they started, but now that they aren’t going well, your CEO is expecting you to solve the problems and get all of them back on track. What action plan will you implement?

Adjourn at 4:30 PM; Dinner on your own.

Day Two (Morning only: 7 AM to 11 AM)
6 AM to 7 AM: CONTINENTAL BREAKFAST

7 AM to 11 AM, with a break at 9:30 AM: SEMINAR SESSION The Unique Challenges of the CMO/VPMA Role (continued from Day One)

  • Case Study #3: Rebuilding Trust Once It’s BrokenAfter a recent series of events—including a decision to change out a much liked but difficult-to-work-with ED physician group, an aggressive EMR and CPOE initiative, persistent lack of nursing responsiveness to physician concerns, and pushback on the way the revised physician conduct policy has been implemented—a new chief of staff has been elected on the platform of being management’s worst nightmare. As CMO/VPMA, you supported some of the administrative initiatives, understood the need for some of the others, have your own frustrations with nursing leadership, and disagreed with the decision to change out the ED group. What will you do now to turn this situation around?

Challenges and Opportunities In the Career Path for CMOs/VPMAs: What Will Be Your Action Plan for Enhancing Your Effectiveness As a CMO/VPMA When You Get Home?

11 AM: Adjourn

Agenda is subject to change

CONTINUING MEDICAL EDUCATION

The CMO/VPMA Retreat offers CME/CE credits through several organizations as follows:

  • Accreditation Council for Continuing Medical Education (ACCME): The Greeley Company, Inc. designates this educational activity for a maximum of 7.5 AMA PRA Category 1 Credits™. Physicians should only claim credit commensurate with the extent of their participation in the activity.
  • American College of Healthcare Executives (ACHE): ACHE Qualified Education credit must be related to healthcare management (i.e., it cannot be clinical, inspirational, or specific to the sponsoring organization). It can be earned through educational programs conducted or sponsored by any organization qualified to provide educational programming in healthcare management. To self-report ACHE activities, participants must log into their MyACHE account and select ACHE Qualified Education Credit.Participants in the CMO/VPMA Retreat programs wishing to have the continuing education hours applied toward ACHE Qualified Education credit should indicate their attendance when submitting application to the American College of Healthcare Executives for advancement or recertification.

FACULTY

The CMO/VPMA Retreat is presented by Rick Sheff, MD and James C. Martin, MD. Visit our seminar faculty page for detailed bios on the faculty for this and other Greeley programs.

WHO SHOULD ATTEND

Attendance at this retreat will be limited to facilitate peer-to-peer learning from your fellow CMOs/VPMAs and to ensure that the individual issues most important to participants are addressed.

HOW TO REGISTER

The CMO/VPMA Retreat is $649 per attendee when added to another seminar or $1,195 as a standalone program. Registration includes:

  • All educational sessions
  • Detailed course materials
  • Continental breakfast every day
  • CE/CME credit

Upcoming dates and locations

Call our seminars division at (800) 807-9819 to register or learn more information about upcoming seminars, team pricing and other special offers, as well as hotel and other information. Or you may simply click the appropriate links below.

Cancellation Policy

  1. Cancellations received by The Greeley Company 30 days or more prior to the seminar are eligible for a credit or refund, less a $250 cancellation fee per seminar. The credit is valid for up to six months from the date of cancellation.
  2. Cancellations made 30 to 10 days prior to the seminar date are ineligible for refunds but are eligible for payment transfer (credit) to another Greeley seminar, less a $250 cancellation fee per seminar. The credit is valid for up to six months from date of cancellation.
  3. Participants who cancel fewer than 10 days prior to the seminar date are considered as “no shows” and are ineligible for refund/credit.

Click here for more details on pricing and policies.