How Can Physicians and Hospitals Both Succeed When They Compete and Collaborate?

mso_whitepaper_how_can_physicians_and_hospitals_both_succeed_when_they_compete_and_collaborateA senior physician from the largest cardiology group sat down in the hospital CEO’s office. “Bill,” he began, “I’m sorry to tell you this, but our group is going in with the cardiac surgeons on a cardiovascular specialty hospital. We’ll be breaking ground in two months. I just wanted you to hear it from me first.”

The CEO sat stunned. He quickly calculated that cardiology and cardiac surgery accounted for 30% of the hospital’s total income. “If you pull cardiac services out of this hospital, we won’t be able to make it. The hospital will have to close.”

This scene, and similar ones with orthopedists, gastroenterologists, radiologists, and others, is playing out in communities across the country.

How can physicians and hospitals create better relations between them? How can they best achieve the goals of physician and hospital success simultaneously?

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